CHARLOTTE, N.C. – Raycom Sports, through a new sublicense arrangement with ESPN, continues its long-standing position as the syndication home of Atlantic Coast Conference content for over-the-air and regional cable network distribution. The new long-term deal is unprecedented for Raycom and the ACC in terms of length, at 12 years.
In addition, Raycom will also continue to manage the ACC’s official corporate partner program, ACC Properties, and will manage and exploit the conferences’ digital assets, including theacc.com, the official conference web site.
Raycom will now have the ability to syndicate to markets outside of the ACC geographic area. There will be no significant changes to the number of ACC syndicated football and basketball games telecast by Raycom, including the ACC Tournament. Every game of the syndication package will have branding as the ACC Network.
“We are very excited to continue our 30-year partnership with the ACC and ESPN,” said Ken Haines, President and CEO of Raycom Sports. “Throughout the ever-changing landscape of sports television, we have always prided ourselves on the long-term relationships we have with both the ACC and ESPN. Fans of ACC teams will receive more comprehensive coverage of ACC sports than at any time in the past on premier television stations, the leading national sports network, established regional cable networks and a multitude of new media devices.”
Raycom Sports is a leading independent sports sales & marketing, syndication, event management and production firm. Raycom is the current television rightsholder of ACC men’s basketball and syndicated football telecasts through 2011. Raycom Sports’ parent company Raycom Media, located in Montgomery, AL, owns and operates 39 television stations covering over 12 percent of the United States across 18 states.
Complete story on theacc.com
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