Website Features Full-Length ACC Men’s Basketball Games and Allows Fans to Search, Share and Comment on Their Favorite Moments
DENVER, Dec. 15, 2010—The Atlantic Coast Conference (ACC) and Raycom Sports announced today the launch of the ACC Vault (www.theacc.com/vault), an online video archive of full-length, classic Tournament and regular season men’s basketball games from all 12 ACC member institutions. With a comprehensive and easy to navigate design, the ACC Vault will allow fans to access and view many of the greatest television moments in ACC Basketball history. The ACC Vault is powered by Thought Equity Motion, a leading provider of video platform and rights development services.
The ACC Vault features video dating back to 1983, including the ACC Tournament Championship Game from every year. The games have been coded within the ACC Vault in play-by-play detail, enabling fans to jump to specific game moments, view the video, and share via Facebook, Twitter, email and other social channels. Users can also explore categories such as great blocks, great finishes, and ACC Stars. In addition to games, the Vault includes special features, such as classic interviews with iconic coaches and players. After launch, a selection of “Instant Classic” games from the 2010-11 ACC Men’s Basketball Season will be added to the site.
“This is another exciting initiative for the ACC and we’re pleased to give fans a new way to experience our rich ACC Basketball history,” said ACC Commissioner John Swofford. “The ACC Vault ties our rich collection of great games to the current season’s action and presents our tradition of excellence in an innovative way that will be a resource for fans, media, bloggers and our member institutions.”
The ACC Vault includes a Video Media Guide & Link Database, which provides direct URLs to every moment within the site. Sports writers and bloggers can access this database and link to relevant moments in articles and blogs.
“With the launch of the ACC Vault, Raycom Sports and the Atlantic Coast Conference are increasing fan engagement and building new traffic to our digital properties around some of the most timeless moments in ACC Basketball History,” stated Colin Smith, Vice-President of Distribution & New Media for Raycom Sports. “Raycom Sports and the ACC are committed to utilizing cutting edge technologies in order to deliver engaging experiences for ACC fans. Our goal is to ultimately make the ACC Vault the Official video resource guide of ACC Basketball.”
The ACC Vault’s extensive metadata enables fans to search for and share exact moments within games, for example:
“With the launch of the ACC Vault we’re leveraging rich metadata and delivery tools to drive new sponsor value and extend the ‘life’ of the men’s basketball season to connect to fan interest year-round,” said Kevin Schaff, CEO & Founder of Thought Equity Motion.
To explore the ACC Vault, visit www.theacc.com/vault. To learn more about Thought Equity Motion’s technology that powers the ACC Vault, visit http://platform.thoughtequity.com/acc_vault.
About the Atlantic Coast Conference:
The Atlantic Coast Conference, now in its 58th year of competition, is one of the strongest and most competitive intercollegiate athletics conferences in the country. The ACC sponsors competition in 25 sports for its 12 member institutions: Boston College, Clemson, Duke, Florida State, Georgia Tech, Maryland, Miami, North Carolina, NC State, Virginia, Virginia Tech and Wake Forest. Since the league’s inception in 1953, the ACC has won 12 NCAA Men’s Basketball Championship Titles and is the winningest conference in NCAA Tournament history. An ACC school has won 5 of the last 10 and three of the last six National Championships in Men’s Basketball. For more information on the ACC and its 12 member institutions go to: www.theACC.com.
About Raycom Sports:
Raycom Sports is a leading independent sports sales & marketing, syndication, event management and production firm. Raycom is the current television rightsholder of ACC men’s basketball and syndicated football telecasts. Raycom Sports’ parent company Raycom Media, located in Montgomery, AL, owns and operates 39 television stations covering over 12 percent of the United States across 18 states. For more information, please go to: www.raycomsports.com.
About Thought Equity Motion, Inc.:
Thought Equity Motion increases the value of video content rights through its advanced technology platform and rights development services. The company’s integrated offering delivers large scale archive management as a cloud service in alignment with licensing strategy expertise to enable rights holders to generate new value from their content, providing greater control while reducing cost and complexity.
Thought Equity Motion works with more than 400 rights holders globally, including BBC Motion Gallery, Paramount Pictures, Sony Pictures Entertainment, National Geographic, The New York Times, and the NCAA®. Through its Web platform and global sales force, the company licenses sports, news, entertainment, editorial, and creative content to the world’s leading producers in advertising, film, television, publishing, and interactive media.
Headquartered in Denver, Thought Equity Motion has a digital refinery in Laramie, Wyo. and offices in Los Angeles, New York, Chicago, Tokyo, Sydney, Toronto, London, and sales partner offices in Paris and Mumbai.
Connect with Thought Equity Motion on Twitter, YouTube, LinkedIn and Facebook.
For more information on Thought Equity Motion’s Platform Services for content rights holders, call 310.593.4655 or visit http://platform.thoughtequity.com. For more information on footage licensing, call +1 720.382.2869 or visit, www.thoughtequity.com.