For Immediate Release, Wednesday, September 23, 2015
Atlantic Coast Conference and Raycom Sports Announce Bojangles’ As Newest ACC Official Corporate Champion
CHARLOTTE, N.C. – The Atlantic Coast Conference and Raycom Sports announced today that Bojangles’ has joined the ACC’s Official Corporate Champion program as the exclusive chicken, biscuits, and iced tea of the ACC. The multi-platform agreement uniquely places Bojangles’ within ACC Network Broadcasts, as well as Conference Digital offerings, in addition to giving the company marketing rights as an Official Corporate Champion. Raycom Sports manages the ACC Official Corporate Champion program.
Bojangles’ will receive benefits that include extensive television and marketing tie-ins with ACC Basketball and Football, as well as all the Conference’s Championship events. Assets include on-site marketing, promotional opportunities, brand exposure, licensing rights, tickets, and integration on the official ACC website.
“The support of the ACC Corporate Champions creates numerous opportunities for our student-athletes,” said ACC Commissioner John Swofford. “Bojangles’, with their commitment to excellence and strong presence in the ACC footprint, is a natural and outstanding addition to the ACC Corporate Champions and we look forward to the partnership.”
“As a brand that was born in the Carolinas, it is an honor for Bojangles’ to partner with the ACC,” said Clifton Rutledge, Bojangles’ President and CEO. “Thousands of student-athletes are getting a great education and learning valuable life lessons at these schools, so to be part of what the ACC is doing for student-athletes is gratifying for all of us at Bojangles’.”
Bojangles’ joins the roster of Official Corporate Champions of the ACC that includes Food Lion, Geico, Havoline, New York Life and Toyota.
Bojangles’, Inc. (NASDAQ: BOJA) is a highly differentiated and growing restaurant operator and franchisor dedicated to serving customers high-quality, craveable food made from our Southern recipes. Founded in 1977 in Charlotte, NC, Bojangles’ serves menu items such as delicious, famous chicken, made-from-scratch buttermilk biscuits, flavorful fixin’s and Legendary Iced Tea®. At June 28, 2015, Bojangles’ had 646 system-wide restaurants, of which 267 were company-operated and 379 were franchised restaurants, primarily located in the Southeastern United States. For more information, visit www.bojangles.com or follow Bojangles’ on Facebook and Twitter.
The Atlantic Coast Conference, now in its 63rd year of competition and 15 members strong, has long enjoyed the reputation as one of the strongest and most competitive intercollegiate conferences in the nation. ACC members, consisting of Boston College, Clemson, Duke, Florida State, Georgia Tech, Louisville, Miami, North Carolina, NC State, Notre Dame, Pitt, Syracuse, Virginia, Virginia Tech and Wake Forest, continue to build upon the cornerstones on which the league was founded in 1953 with a consistent balance of academics, athletics and integrity. For more information, visit theACC.com and follow @theACC and on facebook.com/theACC.
Charlotte-based Raycom Sports is a leading independent sports sales & marketing, syndication, event management and production firm. Raycom holds the ACC digital and syndicated television rights of ACC men’s basketball and football telecasts through 2023. In a partnership with the ACC, Raycom operates the ACC Network, which distributes ACC content through live television broadcasting, original programming via digital technologies, historical archives, mobile applications, social media, ACC Championship events and the official ACC website. Raycom Sports’ parent company Raycom Media, located in Montgomery, AL, owns and operates 53 television stations covering over 13 percent of the United States across 18 states.
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