Bill Lancaster Joins Raycom Sports as Vice President of Sales
CHARLOTTE, N.C. – Raycom Sports today announced that Bill Lancaster has been named Vice President of Sales. He joins Raycom from First Coast News/TEGNA Media in Jacksonville, Fla., where he served as Vice President-Station Manager and Director of Sales since 2014. Lancaster will start on June 20th and work from Raycom’s Charlotte headquarters.
“We are very excited to have Bill joining us.” said Hunter Nickell, CEO of Raycom Sports. “His knowledge and experience, along with his ACC roots, put him in great position to lead our veteran sales team.”
Lancaster was with Gannett for over 20 years, starting as account executive at WFMY in Greensboro, N.C. before moving to WUSA in Washington, D.C. He moved back to Greensboro in 1997 as local sales manager and then national sales manager at WFMY before being named vice president of sales in 2011.
Prior to joining Gannett, Lancaster was an account executive for two Mann Media radio stations in High Point, N.C. He began his broadcast career as associate producer for Billy Packer’s College Basketball Show.
Lancaster is a graduate of the University of North Carolina at Chapel Hill, where he received a B.A. in political science.
About Raycom Sports
Charlotte-based Raycom Sports is a leading independent sports sales & marketing, syndication, event management and production firm. Raycom holds the ACC digital and syndicated television rights of ACC men’s basketball and football telecasts through 2027. In a partnership with the ACC, Raycom operates the ACC Network, which distributes ACC content through live television broadcasting, original programming via digital technologies, historical archives, mobile applications, social media, ACC Championship events and the official ACC website.
Raycom Sports’ parent company Raycom Media is an employee-owned company, one of the nation’s largest privately-owned broadcasters, and owns and/or provides services for 62 television stations in 42 markets and 20 states. Raycom Media owns or provides services for stations covering over 14% of U.S. television households and employs over 4,600 individuals in full and part-time positions.
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