CHARLOTTE, N.C. – Raycom Sports announced today that Mellow Mushroom will be the exclusive Official Presenting Sponsor for 2016 ACC Network Football. The agreement gives Mellow Mushroom full season ACC Network Football category exclusivity and broad consumer visibility via multiple touchpoints including extensive broadcast television exposure, as well as digital and social platform exposure. Per company policy, terms were not disclosed.
This is the first large scale multi-market advertising and marketing campaign for Mellow Mushroom, reaching approximately 90 million TV households covering over 100 DMA’s. A series of humorous commercials have been created with Charlotte-based advertising agency BooneOakley. These spots will be rotated in the ACC Network telecasts throughout the season, along with many other Mellow Mushroom in-telecast elements. The first commercial in the series may be viewed online here: https://youtu.be/HE_-M4B4Vck
“Who doesn’t love Mellow Mushroom?!?” said Raycom Sports Chief Executive Officer Hunter Nickell. “Mellow Mushroom is a sensational brand with roots in the ACC footprint. We are proud and grateful to have Mellow Mushroom as the first ever Presenting Sponsor of ACC Football from Raycom Sports.”
“We’re thrilled to be part of ACC Football this fall,” said Annica Kreider, Vice President of Brand Development for Mellow Mushroom. “Our guests are very passionate about college football and we know they will love getting to watch the ACC Network game each week at their favorite Mellow or in the comfort of their own home. We’re also excited to introduce our brand to millions of potential new guests through the exposure we’ll receive as part of the sponsorship.”
Mellow Mushroom (http://www.mellowmushroom.com) was founded in 1974 in Atlanta, Georgia. This franchise, operated under Home-Grown Industries of Georgia, Inc., is headquartered in Atlanta, Georgia. For over 40 years, Mellow Mushroom has been serving up fresh, stone-baked pizzas to order in an eclectic, art-filled, and family-friendly environment. Each Mellow is locally owned and operated and provides a unique feel focused around great customer service and high-quality food.
More information on Mellow Mushroom is available on Facebook at http://facebook.com/mellowmushroom, on Twitter at https://twitter.com/MellowMushroom, and on Pinterest at https://pinterest.com/mellowmushroom.
Charlotte-based Raycom Sports is a leading independent sports sales & marketing, syndication, event management and production firm. Raycom holds the ACC digital and syndicated television rights of ACC men’s basketball and football telecasts through 2027. In a partnership with the ACC, Raycom operates the ACC Network, which distributes ACC content through live television broadcasting, original programming via digital technologies, historical archives, mobile applications, social media, ACC Championship events and the official ACC website.
Raycom Sports’ parent company Raycom Media, located in Montgomery, AL, owns or operates 62 television stations covering over 14 percent of the United States across 20 states.
- ### -